market penetration pricing


market penetration pricing
1) Экономика: стратегия прочного внедрения на рынок путём установления низких цен на новый товар
2) Реклама: политика цен, имеющая целью прочное внедрение на рынок (установление на товары-новинки низких цен в расчёте на захват большой доли рынка)
3) ЕБРР: уровень цен, обеспечивающий завоевание рынка, установление цены, гарантирующей реализацию новой продукции

Универсальный англо-русский словарь. . 2011.

Смотреть что такое "market penetration pricing" в других словарях:

  • market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

  • market penetration pricing — /ˌmɑ:kɪt penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun pricing a product low enough to achieve market penetration …   Marketing dictionary in english

  • penetration pricing — ➔ pricing * * * penetration pricing UK US noun [U] MARKETING, COMMERCE ► MARKET PENETRATION PRICING(Cf. ↑market penetration pricing) …   Financial and business terms

  • market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

  • Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

  • penetration pricing — /penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun the practice of pricing a product low enough to achieve market penetration ● Penetration pricing is helping us acquire a bigger market share at the expense of short term profits …   Marketing dictionary in english

  • Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

  • penetration pricing —  Marketing strategy of initially setting a low price to gain market share with the goal of raising prices once one’s product is the established leader in the market.  ► “ It is shown that when there is repeat purchases the forward looking firm… …   American business jargon

  • penetration pricing — /pɛnətreɪʃən ˈpraɪsɪŋ/ (say penuhtrayshuhn pruysing) noun a pricing policy for a product which aims at ensuring the maximum number of sales by pricing it below the competition, especially as a means of establishing a new product in a market …   Australian English dictionary

  • pricing — pric‧ing [ˈpraɪsɪŋ] noun [uncountable] 1. COMMERCE the prices of a company s products or services in relation to each other and in relation to those of their competitors, and the activity of setting them: • Aggressive pricing (= cheaper prices… …   Financial and business terms

  • Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …   Wikipedia

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